Jun
21
2012

Advanced Segmentation in Google Analytics: Fathom That, Episode 5

Today on Fathom That, Fathom’s Master of Google Analytics, Cliff Karklin, talks about the potentials you can reach with advanced segmentation. He talks about segmenting data like branded and non-branded traffic or visitors that converted/completed transactions. You can set up a segmentation based on key word themes. Or also mentions segmenting mobile visitors to assess the quality of your mobile site, or the need for one. You may think that you are getting all you can get out of your analytics; but without some of these segmentation tricks, you could be missing out on some big data that could turn into huge results! COMMENT below and share your google analytics tips and tricks and stay tuned next Thursday for another edition of Fathom That. FOLLOW Fathom on Twitter to expand your digital marketing knowledge at twitter.com LIKE us on Facebook to keep up with the latest industry news at www.facebook.com VISIT us at www.fathomdelivers.com

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI


An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

  • Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
  • Discusses how to communicate with a webmaster or developer to assist with installation
  • Addresses Google’s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
  • Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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