Today I want to talk about another element of product creation that can make a serious impact on your sales figures. I’m talking here about the use of sound.
When you are trying to sell to your prospect online the key thing that you will need to do is to engage with them and most people will do this with the use of a website and the copy that is on the site.
This can work fine but if you are going down this road you are leaving out a big opportunity to connect more with your buyer and create more sales. With the use of audio on your website you can change all this and connect more with your buyer. There are a number of reasons for this.
Sounds that we hear are very powerful and can enter into the subjects mind and control what they do. If you doubt this just look at Paul Mc Kenna or any famous hypnotist and watch how they can control people by simply talking to them. When you talk to your customers you influence their buying decision more as you will be talking to their sub conscious mind.
People are fundamentally always looking for the easy, less painful option in life and if they can sit back and watch a sales page that has audio they will do this instead of reading through a long sales letter. The combination of audio and text works best as this will give them something to listen to and to read before they make a buying decision.
The trouble though with learning something new is that it can take time and effort and your schedule is probably pretty full up if you are involved in internet marketing. If you hire out the job to someone else it can also cost you big time, which you don’t want to do before you have sold any product.
Luckily though there is a solution where you can get the best of both worlds and get top class audio and integrated into your site without programming skills and without spending a fortune by following some simple cut and paste steps.