Apr
19
2012

Beginning Analytics: Interpreting and Acting on Your Data

If you’ve just started to use Google Analytics and aren’t sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You’ll learn how to interpret what you see in these key reports and what actions you should take as a result.

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity


Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

25 Comments+ Add Comment

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  • I dont have all those options on my analytics site?
    

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  • How to find the unique visitors number? 

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  • Great overview of understanding the data on your reports!!

  • Question…why does Google show up in the detail of both referring sites (links and banner ads) and search engine (organic results and paid ads) traffic sources? Isn’t that double counting them? If not, how do we interpret those two statistics? What does each indicate?
    KathleenLou

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  • A nice presentation, thanks.

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