Jun
7
2012

Building Blocks of Digital Attribution – Google Webinar

Are you interested in online attribution but not sure where to begin? This webinar covers the basics of what attribution is and what it can do for your business. Plus, we’ve included a detailed demo on how to set up your Google AdWords and Google Analytics accounts to enable important attribution tools: Search Funnels and Multi-Channel Funnels. Hosted by Bill Kee, Google Product Manager for Attribution and Multi-Channel Measurement. This webinar was recorded on May 24, 2012.

Google Analytics, 3rd Edition


Get the most out of the free Google Analytics service—and get more customers

Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.

You’ll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.

  • Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers
  • Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
  • Shares techniques for converting end users into customers
  • Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use

With Google Analytics, Third Edition, you&’ll be well on your way to retrieving the information you need to convert visitors to your site into customers!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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