Learning how blogging sites can be used to brand yourself for your home based business will help to foster and grow your company in contacts, sales, and network opportunities. Since the Internet has become a prime way of communicating about products and business opportunities, the trend has been to build a site and expect it to work out. However, some effort needs to be put into marketing it to raise the rank in the web searches.
Branding a home based business on the Internet is a matter of providing information in such a way that people can find the specific website when they are looking for the keyword. The keyword can be the product or company itself. Using the web to build this identity is part of the branding process.
Many people join forums on specific topics to discuss all matters related to the topics. Blogs are often very similar except that incorporate only one or two main authors. Forums are open to anyone who joins to post information or their view. Blogs, with one or two authors, often encourage discussion for each article that is posted through the comment sections.
There are usually standards that are posted for most forums, and following them is important. Posts need to be on topic. For blogs, there is usually articles posted on one or more subjects and people are able to post their own opinions and develop short discussions. Again, if the comments are not on topic, they are often removed. Both of these systems allow people to build a profile that includes a link to the websites. This is what creates the backlinks.
The most important step is finding the right sites to post. They should be quality with active participants. They also need to be relevant to your own website. If the blog or forum is about medical supplies, and you are promoting motorcycle helmets, the site is not relevant and should be avoided.
Many places offer the ability to build a blog for any subject for free. Creating a blog and posting articles that link to the main site will also help increase the sites ranking with the search engines. Again, this is for promotion so the information should be relevant and decent in quality. Search engines love new content, so a good blog will get provide plenty of exposure. Having several blogs allows multiple links on the same subject.
Some forums and blogs will allow what is called in-line anchor text. This is where a hyperlink is created based on a keyword. For instance, the word helmets can be a hyperlink to the branded site. Using an inline link helps because people can click on it, rather than having to navigate to the posters profile to find the link to the branded site.
Using forums and blogs to build a home based branded site is an easy and great way to generate business. When the posts are placed on relevant sites, they can easily take on a life of their own. Users will click on them to see what is available, and search engines will use the backlinks to provide a higher rank for the branded site based on the particular keyword.
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