An excellent website design seems to be the hallmark of any site that is successful and high quality. People land on a site for the first time and immediately pass judgment on something. The design of the website is visual and has imagery, and that is the first thing that helps to create our opinions and feelings. That is why this is so important to us as online marketers. Our conversation will center on what you need to know and get right on your site concerning design.
Even if you are not shooting for search engine rankings, it is a very good practice to assign relevant names to your webpage filenames. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. So using your primary keywords in the file names can help you with your search engine rankings. Also, avoid using underscores when you do this and do use the hyphen. Doing this will allow your pages to be correctly categorized by the Google bot – since this is completely for the benefit of Google SEO. This is a point we felt was good to make here since it will help your site be more visible to your visitors. If you look around, most of the successful sites know how to keep their designs simple.
People don’t like cluttered up websites that are downright confusing. We will not say that simple is always the best way to go because a well organized site may look fine but be kind of busy. One excellent practice is to draw pictures of your site so you can get a good idea of how it will look. Even when you’re using ads, ensure that it doesn’t look crowded, because that would only work against you. You can surf around and find excellent examples of all kinds of sites, so you can get some ideas.
Any time you place graphics on your site, be sure to fill out the alt tag in the HTML. You will get a little bit of SEO points from them, but mainly we speak of visitors who may be visually impaired. That’s right; the search engines value the Alt tag and search for any keywords that are included in it. There are other on page SEO elements, and the alt tag is just one of them. What people usually do is insert keywords into the graphic image alt tag. Any time you have a graphic, including your header if there are pictures in it, then you really should fill out the alt tag.
Overall, your site’s design will improve with time and will become more effective as you make improvements. However, focusing on the basic web design elements is where you should start off, so that your site doesn’t lack anywhere. Web design is not really that complicated but people can quickly make it so. If you want people to respond well to your site and get as many sales as possible and build a really good brand, you need to focus first on building a good foundation.