ExactTarget + Google Analytics: Turning Marketing Data Into Dollars

Original Air Date: February 8, 2012 GoodData’s ExactTarget + Google Analytics app makes it simple for you to track revenue, analyze campaign activities and measure performance. Join GoodData’s Product Marketing Manager, Michelle Urban and ExactTarget’s Technical Alliance Manager Jason Meketa, for a live demo of GoodData’s ExactTarget + Google Analytics app. This session will provide you with a detailed walk-through of how GoodData’s reports and dashboards help B2B and E-Commerce marketers uncover the successes (and failures) of their marketing activities. In less than an hour, you will learn: • The key benefits of ExactTarget + Google Analytics app • How to build reports & dashboards unique to your business • How to share your results • Tips and tricks for measuring your marketing success • Q&A session

Google Analytics

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events — rather than page views — on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration

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