Apr
12
2011

Get More From Google Alerts ? Internet Marketing guide

Get More From Google Alerts ? Internet Marketing guide

In order to successfully make your own websites and subsequently promote them, it is vital that you remain up to date with information and news pertaining to your specific niche.

What is Google Alerts?

Google Alerts is perhaps one of the most powerful program for those (in particular bloggers) wishing to stand “head and shoulders” above their competitors.

With this service you will be able to keep a watch on the Web for the latest news and information related to your niche market. You will receive an immediate e-mail anytime something occurs in your selected subject.

Personally, I love this program and make use of it frequently to generate interesting ideas to create content for my website and my articles.

How does it work?

The basics

Simply enter the search terms that you want to monitor, how often you wish to receive an alert and your email address.

The more advanced functions:

Below is a guide which will enable you to use Google Alerts to its full potential:

Keep Track of product releases or version upgrades

If you are awaiting news about a specific product, more often than not, the manufacturer will issue a formal press release which will be found in Google News, or a member of its staff will talk about it on the company’s website.

In that case you will want to create a specific Alert capable of tracking the web, blogs, Google News and also Google groups.

Type in the following in Google Alert (for example let’s say you were interested in multifunction printers)

Search terms: ” HP ENVY 100 e-All-in-One Printer series”

Type: Everything

How Often: as- it happens

Keep track of a developing news story

Almost all web sites like CBS News, ABC News or MSNBC allow you to create free email alerts for monitoring any stories on their sites. Whenever a topic deals with your chosen subject and/or keyword and keyword phrases you will get an immediate email sent to your in-box.

The problem is that the majority of these sites will want you to be registered prior to sending you emails and furthermore you cannot modify the format of their alerts.

Therefore, it is much easier for you to set a Google Alert to send you an email anytime there is an item of news published on CNN covering either Google or Yahoo.

Search terms: AOL search OR Google source:CNN

Keeping abreast of development is vital for the growth of your site.

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