Google Analytics and Affiliates

Shawn Collins of blog.affiliatetip.com talks about using Google Analytics as an affiliate marketer. QI recently read an article about sub id’s in FeedFront magazine. Any software recommendations for affiliate conversion tracking? Which one do you use? A: Unfortunately, since you, as an affiliate, do not control the merchant/advertiser site, you are not able to place a tracking pixel there to follow the transaction from start to finish. You can track activity from your site, as far as clicks and exit pages, but you have to rely on the affiliate program or affiliate network after that point. As far as the data on your site, I would recommend getting Google Analytics for overall intelligence about your site. Also, this will help you to see the number of clicks counted on your end vs. the data reported by the program or network. You can get started with Google Analytics from within your existing Google account (assuming you have one — if not, get one).

Sams Teach Yourself Google Analytics in 10 Minutes

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!


10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

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