May
10
2012

Google Analytics for Mobile Websites and Apps

online-behavior.com presents Nick Mihailovsky from Google. Nick gives a detailed explanation of how to use Google Analytics for Android apps and for tracking mobile websites. To get started, or examine the options, look at Google’s code API Site Since Android is a Google product, the Android SDK is set up to integrate very well with Google Analytics. As a result, Mihailovsky uses the Android SDK as the example for what analytics properties can be used in native apps (Android and iOS). For an Android app, it’s possible to track the following using the Android SDK Unique Users — while still allowing them to remain anonymous. -Pageviews -Events — meaning actions taken in the app. -E-commerce -Custom Variables -Market Referrals — Again, this is well integrated with Google Play, because Google operates both Google Analytics and Google Play. For a web app, it is possible to track a number of things, even without the use of JavaScript, meaning that the tracking is usable on any platform, including feature phones. *About Nick Mihailovski – Sr. Developer Programs Engineer at Google Nick Mihailovski is a Sr. Developer Programs Engineer at Google and oversees Developer Relations for Google Analytics. He has a passion for bridging the gap between business requirements and technical capabilities and works with F500 clients to develop innovative measurement solutions. Nick has worked in the Web Analytics industry for over 6 years. He started his career building websites, then

Advanced Web Metrics with Google Analytics


Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

  • Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
  • Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
  • Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

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