Google Analytics for WordPress

This video shows you why you should install the Google Analytics for WordPress plugin instead of just embedding the Google Analytics tracking code straight into your blog. It shows you how it uses WordPress functionality to save all sorts of post meta data in custom variables and events, and where to find these custom variables and events in Google Analytics.

Advanced Web Metrics with Google Analytics, 2nd Edition

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.

  • Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software’s original creators
  • Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
  • Examines principles and practices of Web analytics, then shows how to use GA’s reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
  • Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API

Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

25 Comments+ Add Comment

  • I agree with your point of view, want to see your site.

  • @zzedEpicMan1 Wanna know a wordpress plugin that will increase the convertion rate of your website. It will add a call-to-action at the end of every post on your blog. This is a must-have plugin that can increase the convertion rates of your website up to 26%.
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  • You speak too fast, you mumble and you switch from WordPress too….. a web browser? without telling us what you are doing. And you are not explaining what all those things that you talk about really are and explain for us that dont understand the web-jargon. I had installed the plugin and tried to follow this tutorial but didnt get anything at all 🙁

  • it seems that wordpress has banned this from working on their blogs

  • Looks very good. Is any data shown in the WordPress dashboard?

  • Hi! Have you ever tried the Intellitus Cash System (just google it)? Ive heard some extraordinary things about it and my father made a ton of money.

  • Great post thanks a lot i’ll try and let you know how I get on with it.

  • – Hi mate. Did you ever figure this out? Do you add the code to the css or just install the plugin?

  • Should just adding it as a plugin make google analytics work? Or should I also add the code displayed on my Google analystics account? I can’t see the analytics code in my css code.

  • This is not helpfull at all, I’m sorry to say that. Your voice is extremely annoying because it’s like you’re swallowing the microphone. And really I cannot see what you are doing. Bad tutorial, didn’t help me at all.

  • Should just adding it as a plugin make google analytics work? or should I also add the code?

  • (Very) Interesting tutorial but audio unacceptable

  • hellow, translate to portuguese Brazil pleasy…. regards . Eder

  • Best WordPress Plugins 2011


  • Get a new microphone.

  • mix in a pop filter bro

  • can you use a free wordpress site for this?

  • HI nice vid, but please Speak UP! hehe sounds like mumbles

  • You need a better microphone. I can barely hear your voice.

  • yoast wordpress plugins = great plugins. Thankyou for your work!

  • from the bottom of my heart.. thank you ! thank you! thank you!

  • Hi!
    Thanks for the really descriptive video.
    I’m off to install the plugin right now!

  • , Hi man! If i install this plugin, do i also have to manually add that Google Analytics code into the header/footer of my wordpress, or the plugin alone will do all that? Please enlighten me 😀 Thanx

  • sorry but I don’t have google analytics in settings. the settings menu is much more limited by me

  • you need to speak up!!!!!!!!!!