Learn how Google Analytics can help you understand how your customers find, use, and interact with your website. Find out what Google Analytics is and how it can help you be successful online. Visit Learn with Google to download a quick reference on how Google Analytics can help you learn more about your potential customers. Download it at google.com/ads/learn/analyticsintro
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
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