thekencook.com – most websites are so small even a few hits from the webmaster or blogger can greatly skew the Google analytics reports. If you access your site from multiple locations you’ll need to filter them all. This video tutorial shows how to create a filter in Google analytics and filter out your own activity using your IP address.
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.