I’m going to take a stab in the dark here and say
that you’ve heard the following said somewhere on
your internet travels…
“The money is in the list”
I’d like to challenge that. No the money is NOT
in the list. It’s in the QUALITY of the list.
Anyone can build (and buy for that matter) a
large quantity of subscribers, but when it comes
to promoting a product, they produce some
No, the trick is not about how many subscribers
you can get, it’s what you DO with them that
One marketer could have 10,000 on his list but
get a 1% conversion when he sends out a promo
email. Another marketer could have just 1000 on
his list, but get a 20% conversion.
Who’s going to bring in the most bacon?
Not only does it cost you more to store those
leads, but your unsubscribe rates will be higher,
and you’ll be kicking yourself figuring out why
someone with less subscribers manages to bring in
more sales. Don’t be the one with that 1%
List building is a system, however email
marketing is an art. What I’d like to share with
you today is the art of extracting the maximum
amount of cash from your existing mailing list
and thinking less about filling up your
auto-responder with dormant leads.