If you’re desperate to get traffic fast and are
not afraid to spend a little doing so because you
know that you’ve got an excellent product that
people really want, then you may want to consider
PPC stands for Pay Per Click and is exactly as it
implies. You write a small text ad, choose the
keywords you want your ad to be display for, and
then have it displayed on the search results of
sites like Google, Yahoo, MSN and Bing.
These PPC networks allow you to track your
campaign performance as well so when you generate
a conversion – either a sale or a sign-up you’ll
know exactly how much it cost you to acquire that
How is that useful?… Well if you have a product
selling for $100 and it cost you $50 in clicks to
generate that sale, you know that for every $50
you spend, you’ll receive $100 back. Nice deal
When done correctly you’ll be able to scale up
your business faster, and send in more traffic
from more paid sources and this is just one of
many way some marketers make a living online.
However PPC is tricky and if you don’t keep an
eye on your campaigns you can wind up losing a
lot of money and there are a number of elements
that you must get right if this traffic method is
to work for you.
One of the key things you will need to pay
attention to is where your ad gets placed or
where it gets ranked. Even if you have the best
crafted ad in the world all your efforts can go
to waste if it doesn’t get ranked well.
The ranking of your ad will ultimately depend on
how much you are paying per click and your
quality score. Ultimately your quality score will
depend upon things like the historical click
through rate of the ad, the click through rate of
the display URLs and the performance
geographically of ads in the area, among other
Ultimately your control over the situation will
depend upon you making sure that your ad has as
much relevance as possible in it’s key wording,
geographical location and anywhere else you can
demonstrate this to Google.
PPC can be a wonderful traffic method but like
every other method of driving traffic there can
be a steep learning curve involved. If you would
like to skip the pain involved with failed
campaigns, Google slaps and wasted money, I have
discovered a way to get thousands of visitors to
your site through PPC that won’t break the bank.
This method is simple, fast and effective and you
can be up and running in minutes from now.
What I’ve got for you is a 14-part video series
entirely on the subject which will make you more
proficient in getting traffic. You can watch the
first video below: