May
14
2011

How To INJECT More Traffic With PPC

If you’re desperate to get traffic fast and are

not afraid to spend a little doing so because you

know that you’ve got an excellent product that

people really want, then you may want to consider

PPC.

 

PPC stands for Pay Per Click and is exactly as it

implies. You write a small text ad, choose the

keywords you want your ad to be display for, and

then have it displayed on the search results of

sites like Google, Yahoo, MSN and Bing.

 

These PPC networks allow you to track your

campaign performance as well so when you generate

a conversion – either a sale or a sign-up you’ll

know exactly how much it cost you to acquire that

action.

 

How is that useful?… Well if you have a product

selling for $100 and it cost you $50 in clicks to

generate that sale, you know that for every $50

you spend, you’ll receive $100 back. Nice deal

isn’t it :)

 

When done correctly you’ll be able to scale up

your business faster, and send in more traffic

from more paid sources and this is just one of

many way some marketers make a living online.

 

However PPC is tricky and if you don’t keep an

eye on your campaigns you can wind up losing a

lot of money and there are a number of elements

that you must get right if this traffic method is

to work for you.

 

One of the key things you will need to pay

attention to is where your ad gets placed or

where it gets ranked. Even if you have the best

crafted ad in the world all your efforts can go

to waste if it doesn’t get ranked well.

 

The ranking of your ad will ultimately depend on

how much you are paying per click and your

quality score. Ultimately your quality score will

depend upon things like the historical click

through rate of the ad, the click through rate of

the display URLs and the performance

geographically of ads in the area, among other

things.

 

Ultimately your control over the situation will

depend upon you making sure that your ad has as

much relevance as possible in it’s key wording,

geographical location and anywhere else you can

demonstrate this to Google.

 

PPC can be a wonderful traffic method but like

every other method of driving traffic there can

be a steep learning curve involved. If you would

like to skip the pain involved with failed

campaigns, Google slaps and wasted money, I have

discovered a way to get thousands of visitors to

your site through PPC that won’t break the bank.

This method is simple, fast and effective and you

can be up and running in minutes from now.

 

What I’ve got for you is a 14-part video series

entirely on the subject which will make you more

proficient in getting traffic. You can watch the

first video below:

 

Click Here To Watch The First Video

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