There are a few ways to measure traffic from your Facebook Page custom tabs: Use a Third-Party URL Analytics Tool – You can created bit.ly links for each URL in your custom tab. The downside with this is that you have to manage another service for this analytics. Create a Unique Web Page – You can also create a unique web page that only receives visitors from your Facebook Page custom tab. Although this is great from a messaging standpoint, it requires additional time a resources to build a new webpage on your site. Use UTM Tags – UTM tags allow you to amend an existing URL with information that allows you to measure traffic coming from a specific website or medium where you’ve placed that URL. Below is a video that explains everything you need to know to get started with UTM tags
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns
- Track events — rather than page views — on sites with features such as maps, embedded video, and widgets
- Configure Google Analytics to track enterprise data, including multiple domains
- Use advanced techniques such as custom variables and CRM integration