Internet Marketing Through Partnerships
Article by Gerry Lewis
In the cyberspace business world it is easy to
get lost. Therefore the term Internet
marketing has become the hottest of topics.
There are a thousand different Internet
marketing strategies, but what Internet
marketing strategies are the ones that truly
work? Look up Internet marketing on the
Internet and you will be bombarded with terms
like blog posting, article directory
submission and affiliate marketing. With so
much out there it’s easy to feel you’re in an
Internet marketing avalanche. You just want an
Internet marketing tool that’s going to be
effective. Why is that so hard to find?
Perhaps the solution to your Internet
marketing frustrations is something called
joint venture marketing. How can joint venture
marketing solve your Internet marketing
dilemmas? Allow me to draw you a picture.
Imagine two conventional stores, one a
clothing store the other a shoe store. Can you
tell where this Internet marketing metaphor is
going? A client for either store is running a
high probability of needing the other store’s
services as well. The same principle can be
applied to your Internet marketing needs. The
clothing store promotes the shoe store to
their clients; the shoe store does likewise,
both business benefit. If it will work in
conventional business then chances are it will
work for Internet marketing purposes as well.
What kinds of other online businesses would
compliment yours? That is the first question
to ask in determining how to use partnerships
to expand your Internet marketing. Ask
yourself why your clients buy from you.
Successful Internet marketing can only happen
when you understand your client. Then ask
yourself what associated needs your client may
have. Now your Internet marketing journey is
well on its way.
As soon as you find a successful online
business that can compliment the needs of your
client then your Internet marketing search is
nearing fruition. Now you can build a
relationship with that business that will see
Internet marketing success for both of you.
But be prepared to work on it. Successful
Internet marketing is more than just carrying
links to each other’s sites. It needs to be a
well thought out Internet marketing strategy
that will drive people to both businesses.
When that is working on both ends of the
Internet marketing partnership both businesses
will prosper. Both businesses will succeed
because the Internet marketing campaign
combines the strength of both businesses into
one Internet marketing whole. The result is a
beneficial Internet marketing campaign for
An additional word of advice: Once you have
found a potential Internet marketing partner,
do your best to make the initial meeting a
personal one. Given the global nature of the
Internet, a face-to-face meeting may not be
possible, but there is always the phone. Your
Internet marketing search has taken a lot of
work so that now that you have made a choice
in an Internet marketing partner you need to
give that choice the best chance of responding
favorably to you. The more personal the
initial contact the better the chance that you
will solidify an Internet marketing partner.
About the Author
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