Internet Marketing Topics Debunking Internet Marketing Myths
Article by Simon G Ford
Internet marketing could be a boon and a bane to a company. Like all other types of marketing, Internet marketing calls attention to a company, or its products and services. Internet marketing also carries the business to a wider audience, and, if done skillfully, could widen a market base and earn money for a company, provided that the marketing results in financial returns. However, like other kinds of marketing, Internet marketing could easily stray into hard selling, and could ruin a company’s reputation as well. And, like offline Internet marketing, Internet marketing has its personal share of marketing myths, or business practices that Internet marketing teams indulge in without regard for potentially dangerous or disastrous effects. Thanks to some good time of practicing Internet marketing, fresh Internet marketing teams could learn from a few mistakes and succeed in their Internet marketing schemes. They may also create a few mistakes of their own, since most schemes are not as well-tested or documented yet. The First Myth: One Good E-book Can Earn You Your Retirement Quick Some Internet marketers make the mistake of setting all their eggs in one basket – and often, that basket could be difficult to sell, and it can look like just about any other basket in the rest of the baskets of the Internet. For example, other Internet marketers preach – or over-preach – the power of the electronic book, or e-book. Some claim that by selling one well-designed, well-written e-book, and always at exorbitant prices, one could make millions of dollars at once. First of all, the e-book is hard to read. There are only a few people on the planet who get the patience, allow alone the excellent eyesight, to sit at a computer for at least an hour each day pressing the Page Down button. Second, placing a high price on e-books could certainly turn more customers off: what makes an e-book so good that it could set up a good fight versus real books or other e-books available online? Instead of selling a single e-book, market at least five, or split that single e-book into modules. Better yet, market a product or service, and then give the e-book for free. Although an e-book could be useful for your customers or clients, they will always prefer to get tips, facts, or lessons for free. The Second Myth: All You Need is a Long List of E-mail Addresses and You’ve Got Customers E-mail marketing involves sending out e-mail messages to lots of people, wishing that they will respond. This is better if you are sure to get these people to buy your product or service instead of getting your e-mail straight into their Recycle Bin. Otherwise, a long list of e-mail addresses connotes nothing. In fact, Internet marketing is too much more complex than a list of people, a product, a good sales letter, and a group of affiliates to generate money to your bank account. You need an incorporation of a good list of e-mail addresses of people whom you know will purchase your product or service. You need a product or service that has been tried totally and is of high quality. If you miss out on just one part of Internet marketing, you are bound for bankruptcy. The Third Myth: It’s All About the Keywords Search engine optimization, or SEO, involves tweaking site content so that particular words are repeated at a specific frequency. Many Internet marketers utilize this principle, and use important words or phrases, commonly referred to as keywords and keyphrases, respectively. Through this line of reasoning, Internet marketers hope to grab the attention of search engine robots. These robots will pick up these words or phrases and let them to index a site accordingly. With just the correct smattering of keywords and keyphrases, a site should climb to the top of the search engine results list and be the most famous, right? Internet marketing through SEO is far much complex than just having search engines to index your site – it means getting prospective customers to go there, stay there, and keep on coming back. In other words, keywords mean nothing if they are placed in poorly-written text, or boring articles that no one would have any use for. When working with SEO, think of exciting articles that are important to the site’s aims, and that would be exciting to the site’s target market. Keywords and keyphrases are only second priority. These are only a few myths that dwell in the Internet marketing universe. As more research is made, and as the Internet market evolves, today’s techniques may turn into tomorrow’s mistakes, and Internet marketing will change.
About the Author
Simon U Ford is an Internet Entrepreneur, Event Launch Specialist, Event Promotion Specialist, Search Engine Strategist, Social Marketing & all round Internet Marketing Specialist.Get more information regarding internet marketing.