Leveraging The Power Of Search And Merchandising For Personalized Landing Page Optimization
In traditional retailing, a well trained salesman will not let you (as a customer) leave the store without finding your desired product. This is done through the ancient art of conversation. Online, our biggest advantage, a customer’s need for convenience and speed, is also one of our greatest weaknesses. Even top e-retailers get high [...]
Social Media – A Look At The Wet Seal Fashion Community
Social media is more than monologues on My Space. One exciting use of social media is allowing your brand advocates providing content which can be used to enhance the overall customer experience. In the spring of 2008 Wet Seal launched a Fashion Community which allows customers to design, tag, and publish outfits with the entire [...]
CEO Panel Discussion: Keys To Continue Your Growth Path In Today’s Economy
Massive changes in consumer spending and today’s economy are affecting every retail business. How can you find opportunities and action upon them efficiently to sustain growth? Leading heads of retail come together for this dynamic panel discussion and provide the framework for success for companies industry-wide.
* In what ways are looking [...]
Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value
Panel Event
* Defining the affiliate industry now: are black hats a permanent part of the game and what are their impact on the perception of the affiliate market?
* A look into flogs: the $3m a month industry that’s creating a stir through fake blogs
[...]
Applying The Right Merchant Marketing Tactics To Profit On The Affiliate Game by Bridget McQueen
Applying the right merchant marketing tactics to profit on the affiliate game
* How can you find and target the right affiliate for your business?
* Learn simply social marketing tactics that can drastically increase profits in the affiliate space
* Leverage effective public relations methodologies [...]
E-Commerce Differentiation: The Use Of Content In The E-Commerce Environment
Lee oversees both web and catalog initiatives for the venerable toy seller FAO Schwartz. In this keynote session, he describes using relevant content and premium presentation to remake a classic brand for the 21st century as a destination for product information, child development and shopping preferences.
* Tackling the question of why [...]
Creative Techniques For Optimizing And Growing Your PPC Campaigns
Search Marketing is one the newest and most challenging marketing channels for you product. With an even playing field, every marketer has the same amount of letters and spaces to work with. In this presentation we will look at some creative tactics to help retailers and affiliates stay ahead of the competition, and refine search [...]
Use Your News To Drive Traffic To Your Site by Jiyan Wei
As traditional media continues to decline while audiences go online, it has become more important than ever for companies to create and maximize their presence on the Web. Jiyan will discuss the changing landscape and explain how companies of all sizes can leverage their news to connect with the millions who go online every [...]
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