Leveraging The Power Of Search And Merchandising For Personalized Landing Page Optimization
In traditional retailing, a well trained salesman will not let you (as a customer) leave the store without finding your desired product. This is done through the ancient art of conversation. Online, our biggest advantage, a customer’s need for convenience and speed, is also one of our greatest weaknesses. Even top e-retailers get high bounce rates from targeted traffic on key landing pages simply because the visitors don’t have the patience to navigate around. The least intrusive way to turn bouncers into browsers (and subsequently shoppers) without massive budgets is personalized landing page optimization via the search.
* Viewing site search as a virtual salesman and training it to be one
* Customizing the tone of your search results
* Segmenting landing page behavior to real customer intent
* Tying your SEM strategies into your Site Search strategies
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