Posted by admin on Jul 9, 2009 in
General Tech Topics In traditional retailing, a well trained salesman will not let you (as a customer) leave the store without finding your desired product. This is done through the ancient art of conversation. Online, our biggest advantage, a customer’s need for convenience and speed, is also one of our greatest weaknesses. Even top e-retailers get high bounce rates from targeted traffic on key landing pages simply because the visitors don’t have the patience to navigate around. The least intrusive way to turn bouncers into browsers (and subsequently shoppers) without massive budgets is personalized landing page optimization via the search.
* Viewing site search as a virtual salesman and training it to be one
* Customizing the tone of your search results
* Segmenting landing page behavior to real customer intent
* Tying your SEM strategies into your Site Search strategies
Hosted by Juan Ribero of Cableorganizer.com
Click here to learn more about eComXpo or register for free
Get the Word Out Share and Enjoy:
Tags: Cableorganizer.com, eComXpo, Jaun Ribero
Posted by admin on Jul 8, 2009 in
General Tech Topics Massive changes in consumer spending and today’s economy are affecting every retail business. How can you find opportunities and action upon them efficiently to sustain growth? Leading heads of retail come together for this dynamic panel discussion and provide the framework for success for companies industry-wide.
* In what ways are looking to differently control and direct your business?
* Has internationalization come into play?
* How can customer data be leveraged for growth opportunities?
* Have you changed your operational strategies? How?
* How can you leverage opportunities in today’s economy for sustainment and growth?
Jack Kiefer, Carl Prindle, Marwan Forzley – Babyage, Furniture.com, eBillme
Click here to learn more about eComXpo or register for free
Get the Word Out Share and Enjoy:
Tags: Babyage, Carl Prindle, eBillme, eComXpo, Furniture.com, Jack Kiefer, Marwan Forzley
Posted by admin on Jul 8, 2009 in
General Tech Topics Panel Event
* Defining the affiliate industry now: are black hats a permanent part of the game and what are their impact on the perception of the affiliate market?
* A look into flogs: the $3m a month industry that’s creating a stir through fake blogs
o Taking copyrighted content from other websites and put ads and links to merchants products and services to generate money
o Pushing themselves up in the search engine on other people’s content and keywords
* How far will black hat affiliate marketers go to push the envelope on a Google controlled system?
o How can the affiliate industry help search engines to get flogs knocked down and prevent content duplication?
o Will actions of the FTC deter black hatters from engaging in unethical practices?
* Assess the impact of black hat practices on affiliate marketing in a time when affiliate marketing is the most cost effective and efficient marketing channel companies can use
* Devise a breakthrough marketing program by taking the creativity of black hat and applying it to marketing and creating value
Panel Hosted by
Jay Weintraub, Steven Richter, Todd Malicoat, John Reel – LeadsCon, Media Breakaway, Stuntdubl.com, Gotrythis.com
Click here to learn more about eComXpo or register for free
Get the Word Out Share and Enjoy:
Tags: eComXpo, Gotrythis.com, Jay Weintraub, John Reel, LeadsCon, Media Breakaway, Steven Richter, Stuntdubl.com, Todd Malicoat
Posted by admin on Jul 8, 2009 in
General Tech Topics Applying the right merchant marketing tactics to profit on the affiliate game
* How can you find and target the right affiliate for your business?
* Learn simply social marketing tactics that can drastically increase profits in the affiliate space
* Leverage effective public relations methodologies to grow your affiliate network
* Effectively apply the 80/20 principle of marketing to stretch your marketing dollars
* Compete with brand name companies through aggressive WOM (word-of-mouth) strategies
Bridget McQueen – NutriBody Protein
Click here to learn more about eComXpo or register for free
Get the Word Out Share and Enjoy:
Tags: Bridget McQueen, eComXpo, NutriBody Protein
Posted by admin on Jul 8, 2009 in
General Tech Topics Lee oversees both web and catalog initiatives for the venerable toy seller FAO Schwartz. In this keynote session, he describes using relevant content and premium presentation to remake a classic brand for the 21st century as a destination for product information, child development and shopping preferences.
* Tackling the question of why (why should I come to the site, why should I come back, why does this resource have value)
* Appealing to, and understand via metrics, the reasons customers value your brand in the marketing place and tailoring content to reinforce and expand this touch point
* How to wrap content in a product-focused selling position
Lee Bissonnette – FAO Schwartz
Click here to learn more about eComXpo or register for free
Get the Word Out Share and Enjoy:
Tags: eComXpo, FAO Schwartz, Lee Bissonette
