Gorden Web Design' s Tech_Blog » eComXpo

Leveraging The Power Of Search And Merchandising For Personalized Landing Page Optimization

admin — Thu, 09 Jul 2009 16:37:55 +0000

In traditional retailing, a well trained salesman will not let you (as a customer) leave the store without finding your desired product. This is done through the ancient art of conversation. Online, our biggest advantage, a customer’s need for convenience and speed, is also one of our greatest weaknesses. Even top e-retailers get high bounce rates from targeted traffic on key landing pages simply because the visitors don’t have the patience to navigate around. The least intrusive way to turn bouncers into browsers (and subsequently shoppers) without massive budgets is personalized landing page optimization via the search.

* Viewing site search as a virtual salesman and training it to be one
* Customizing the tone of your search results
* Segmenting landing page behavior to real customer intent
* Tying your SEM strategies into your Site Search strategies

Hosted by Juan Ribero of Cableorganizer.com
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CEO Panel Discussion: Keys To Continue Your Growth Path In Today’s Economy

admin — Wed, 08 Jul 2009 23:02:41 +0000

Massive changes in consumer spending and today’s economy are affecting every retail business. How can you find opportunities and action upon them efficiently to sustain growth? Leading heads of retail come together for this dynamic panel discussion and provide the framework for success for companies industry-wide.

* In what ways are looking to differently control and direct your business?
* Has internationalization come into play?
* How can customer data be leveraged for growth opportunities?
* Have you changed your operational strategies? How?
* How can you leverage opportunities in today’s economy for sustainment and growth?

Jack Kiefer, Carl Prindle, Marwan Forzley – Babyage, Furniture.com, eBillme

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Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value

admin — Wed, 08 Jul 2009 20:17:12 +0000

Panel Event

* Defining the affiliate industry now: are black hats a permanent part of the game and what are their impact on the perception of the affiliate market?
* A look into flogs: the $3m a month industry that’s creating a stir through fake blogs
o Taking copyrighted content from other websites and put ads and links to merchants products and services to generate money
o Pushing themselves up in the search engine on other people’s content and keywords
* How far will black hat affiliate marketers go to push the envelope on a Google controlled system?
o How can the affiliate industry help search engines to get flogs knocked down and prevent content duplication?
o Will actions of the FTC deter black hatters from engaging in unethical practices?
* Assess the impact of black hat practices on affiliate marketing in a time when affiliate marketing is the most cost effective and efficient marketing channel companies can use

* Devise a breakthrough marketing program by taking the creativity of black hat and applying it to marketing and creating value

Panel Hosted by
Jay Weintraub, Steven Richter, Todd Malicoat, John Reel – LeadsCon, Media Breakaway, Stuntdubl.com, Gotrythis.com

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Applying The Right Merchant Marketing Tactics To Profit On The Affiliate Game by Bridget McQueen

admin — Wed, 08 Jul 2009 18:44:12 +0000

Applying the right merchant marketing tactics to profit on the affiliate game

* How can you find and target the right affiliate for your business?
* Learn simply social marketing tactics that can drastically increase profits in the affiliate space
* Leverage effective public relations methodologies to grow your affiliate network
* Effectively apply the 80/20 principle of marketing to stretch your marketing dollars
* Compete with brand name companies through aggressive WOM (word-of-mouth) strategies

Bridget McQueen – NutriBody Protein
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E-Commerce Differentiation: The Use Of Content In The E-Commerce Environment

admin — Wed, 08 Jul 2009 16:41:12 +0000

Lee oversees both web and catalog initiatives for the venerable toy seller FAO Schwartz. In this keynote session, he describes using relevant content and premium presentation to remake a classic brand for the 21st century as a destination for product information, child development and shopping preferences.

* Tackling the question of why (why should I come to the site, why should I come back, why does this resource have value)
* Appealing to, and understand via metrics, the reasons customers value your brand in the marketing place and tailoring content to reinforce and expand this touch point
* How to wrap content in a product-focused selling position

Lee Bissonnette – FAO Schwartz

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Creative Techniques For Optimizing And Growing Your PPC Campaigns

admin — Wed, 08 Jul 2009 15:47:44 +0000

Search Marketing is one the newest and most challenging marketing channels for you product. With an even playing field, every marketer has the same amount of letters and spaces to work with. In this presentation we will look at some creative tactics to help retailers and affiliates stay ahead of the competition, and refine search traffic as much as possible. Here are some of the highlights:

* The importance of negative keywords, and how to create a comprehensive and evolving list
* Creative Ad Copy to attract relevant traffic
* Beating the competition by Geo-Targeting
* How to build campaigns for Brick-and-Click Businesses

Troy Olson – BilliardEx.com

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Use Your News To Drive Traffic To Your Site by Jiyan Wei

admin — Wed, 08 Jul 2009 14:03:54 +0000

As traditional media continues to decline while audiences go online, it has become more important than ever for companies to create and maximize their presence on the Web. Jiyan will discuss the changing landscape and explain how companies of all sizes can leverage their news to connect with the millions who go online every day. Specific topics will include:

* Driving Web traffic and sales by getting news into leading search engines and Web sites;
* Building online equity and search visibility through news release distribution;
* Using audio, video and images to help journalists and bloggers write about your company;
* Free social media tools that can help drive results even further;
* Tools and tips for constructing premium news content;

Jiyan Wei – PR Web

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