Gorden Web Design' s Tech_Blog » Jaun Ribero http://gordenwebdesign.com/techblog Just another WordPress Tech blog. Sat, 04 Feb 2012 02:00:00 +0000 en hourly 1 Leveraging The Power Of Search And Merchandising For Personalized Landing Page Optimization http://gordenwebdesign.com/techblog/leveraging-the-power-of-search-and-merchandising-for-personalized-landing-page-optimization/ http://gordenwebdesign.com/techblog/leveraging-the-power-of-search-and-merchandising-for-personalized-landing-page-optimization/#comments Thu, 09 Jul 2009 16:37:55 +0000 admin http://gordenwebdesign.com/techblog/?p=1151
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    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     In traditional retailing, a well trained salesman will not let you (as a customer) leave the store without finding your desired product. This is done through the ancient art of conversation. Online, our biggest advantage, a customer’s need for convenience and speed, is also one of our greatest weaknesses. Even top e-retailers get high bounce rates from targeted traffic on key landing pages simply because the visitors don’t have the patience to navigate around. The least intrusive way to turn bouncers into browsers (and subsequently shoppers) without massive budgets is personalized landing page optimization via the search.

    * Viewing site search as a virtual salesman and training it to be one
    * Customizing the tone of your search results
    * Segmenting landing page behavior to real customer intent
    * Tying your SEM strategies into your Site Search strategies

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    Related posts:

    1. BitTorrent: $17 M Financing Undone, Valuation Plummets
    2. Google Is Taking a Step Into Power Metering
    3. Google Custom Search Cuts uTorrent Off
    4. Digg Front Page Stories, Tweets Now Included in Wikia Search
    5. Google Could Have Caught Swine Flu Early
    6. The 7 Coolest New Features in Windows 7
    7. Applying The Right Merchant Marketing Tactics To Profit On The Affiliate Game by Bridget McQueen
    8. Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value
    9. Is Twitter considering charging business users?
    10. Google’s Free Phone Manager Threatens Traditional Services

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