* Defining the affiliate industry now: are black hats a permanent part of the game and what are their impact on the perception of the affiliate market?
* A look into flogs: the $3m a month industry that’s creating a stir through fake blogs
o Taking copyrighted content from other websites and put ads and links to merchants products and services to generate money
o Pushing themselves up in the search engine on other people’s content and keywords
* How far will black hat affiliate marketers go to push the envelope on a Google controlled system?
o How can the affiliate industry help search engines to get flogs knocked down and prevent content duplication?
o Will actions of the FTC deter black hatters from engaging in unethical practices?
* Assess the impact of black hat practices on affiliate marketing in a time when affiliate marketing is the most cost effective and efficient marketing channel companies can use

* Devise a breakthrough marketing program by taking the creativity of black hat and applying it to marketing and creating value

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