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E-Commerce Differentiation: The Use Of Content In The E-Commerce Environment
Posted by admin on 07/08/2009 in General Tech Topics | ∞
Lee oversees both web and catalog initiatives for the venerable toy seller FAO Schwartz. In this keynote session, he describes using relevant content and premium presentation to remake a classic brand for the 21st century as a destination for product information, child development and shopping preferences.
* Tackling the question of [...]
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