Your web site is definitely the number one marketing asset for your company, it is normally the first contact your clients will have with your company so it is frequently used as a framework in all promotional strategies. Hence it is essential that you setup your site accurately since it is the groundwork of your online marketing. Check whether your website is up to par by going through these questions:
- What is the point? – Every website has a purpose, why do you have a website? What are you trying to achieve? Does your website make it simple to reach your goals? This may sound like ordinary questions yet frequently people get sidetracked by widgets that can cloud the objective of the site.
- What am I supposed to do? – Will it be instantly clear to a visitor what you wish them to accomplish on your website or what they need to do as a next step to ordering your product/service? It is sometimes best to get somebody else to answer this for you. It is important that this is clear the second they view the site. If your website seems remotely confusing or complicated to use, some individuals just check out an easier website.
- Is the navigation and layout easy and predictable? – One mistake some designers make in an effort to be unique is alienating visitors with unusual site layout or navigation. There are a few things which people expect in website these days; top navigation, perhaps sidebar navigation, contact information or links in the top right, a link to the home page in the top left area of the site. Stepping outside of these kinds of styles affects the user experience and give rise to people giving up on your website.
- What do you offer? – Potential clients visiting your website should be able to immediately understand what your business is and what you have to offer them. It is best to talk not so much about your business and more about what benefit you can provide the customer and what makes you a better solution than your competition.
- Are your contact details readily available? – First you should decide how you would prefer your customers to contact you and also how your customers would prefer to contact you, and then make sure that this is easy and obvious. Even though the preferred action for the web site is to purchase a product or service or submit a form, consumers in some cases do want to get in touch with you first to be sure you are legit.
- Is your site secured? – If you offer services and products for sale from the website, make sure that your site is secured or trusted third parties such as Paypal are used. You should make clients feel secure to purchase from you.
- Do you have social media integration? – Integrating social media to any website not only makes it easy for people to share your site with their friends, but it also helps with your search engine rankings. This can be achieved in several ways , at a primary level you ought to be incorporating share buttons to your website, which makes it effortless to share. You can install Facebook comments or a like box to encourage interaction between your site and social media. If you are frequently generating content in a blog for instance, it is possible to push this out into social media tools such as Twitter and Linked in to boost the exposure of this content material.
- Is your website mobile friendly? – Nowadays, people do not just browse the internet using desktop computers or laptops. Mobile phones and tablet devices are swiftly becoming the favored online browsing platform with mobile internet use doubling every single year with 25% of consumers in the US surfing on mobile devices exclusively. Be sure that your site is easy to read and utilize on a mobile phone device.