The Brand Edition

This Week in Web Design helps simplify the web design process by having guest experts in business, creative, tech and marketing answer your questions. Join Host Jose Caballer of The Groop as he helps steer the web to better design. This week Jose and Special Guest Julie Glassman helps co founder of optimize his brand and website. For more info check out the show notes at Check out the presentation and the workbook for this show at

Above the Fold: Understanding the Principles of Successful Web Site Design

Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project– the designer, the user and the client — and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it’s about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product. 

26 Comments+ Add Comment

  • These are really enormous ideas in regarding blogging. You have touched some
    fastidious factors here. Any way keep up wrinting.

  • I love his third eyebrow!

  • I felt like Julie was very nice, but Jose.. you’re full of your self and I hate that about designers

  • you guys are doing a great job!!keep up the good work!!!

  • Julie G is GORGEOUS!!! What a wonderful interview. Very informational.

  • @SebastianC9000 Hear, hear! Less Jose, more guest.

  • You got a good gig here man I hope more people start watching. I have three monitors and I’m always looking for movies and such to watch while I’m working so these are great.

  • i need some one 2 make my web site helppppppppppppppp

  • Stop interrupting her!

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  • yea nice boy but see also nizardesigners related web design company they also are experts


  • Ohhhhhhhhhhhhhhhhhhhh Julie Glassman <3 Can I have her?

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  • @thegroop definetly would be very interested in learning more about that

  • @ildarius It is the American Institute of Graphic Arts at AIGA dot org. They have great events that you can attend. BUT what you are saying is going to continue to happen. As a designer here in the US you have to start separating yourself from crowd sourcing by providing more than just the tactical execution. The process that you use will help you separate from the online pack. Would you like a show on this process? And how to increase your value as a freelancer?

  • @thegroop You’ve named the artists association in los angeles and I know that spec-work is becoming a real problem for web designers. What places can you recommend where you can hire designers at rates which are competitive to crowdsourcing web-sites.

  • @mehulkar For picking fonts I would read “Stop Stealing Sheep and Learn how Type Works” For color I would use kuler dot adobe dot com. BUT the most important thing is to identify what “attributes” would describe the website you are working on and matching the color and fonts to that. Example if you would describe your site / brand as “fun and energetic” you would not have a blue and black site – likely it would be yellow and orange.

  • @ildarius Thank you. Much appreciated. And thank you for watching the show. Let me know what topics you are interested in hearing about. How can I help you?

  • great hosts, well spoken, no long and winded questions and explanations. Excellent speakers.

  • @thegroop I have trouble selecting fonts and colors. There are so many options I don’t know what good combinations are. An episode to talk about details like these would be awesome.

  • @mehulkar Thanks man. Let me know if there are any topics you would like us to cover.

  • Thaaaaaaaaaankkkks! Let me know what you would like on the show!


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