The Brand Edition

This Week in Web Design helps simplify the web design process by having guest experts in business, creative, tech and marketing answer your questions. Join Host Jose Caballer of The Groop as he helps steer the web to better design. This week Jose and Special Guest Julie Glassman helps co founder of OpportunityGreen.com optimize his brand and website. For more info check out the show notes at www.ThisWeekIn.com Check out the presentation and the workbook for this show at www.groopthink.net
Video Rating: 5 / 5

21 Comments+ Add Comment

  • My wife will get angry if she hears this.

  • Would love to perpetually get updated outstanding web blog ! .

  • Great show! Happy to see the introduction of new shows like This Week in Web Design and This Week in Marketing on the network. Hope that This Week in Cause and This Week in Social Media will make a comeback.

    I’m looking forward to the usability show next week. I don’t understand what the “ADD” question and “ADD” nation mean. Unless I’ve missed on the mention of some established brand you have called ADD, I would change this name because it can be confused with Attention Deficit Disorder.

  • Kulpreetsinghdotcom – Much appreciated.
    Yes ADD meaning – meaning Attention Deficit Disorder. I will explain:
    It’s meant to be an unrelated question to the topic that viewers like you can post in the comments of the video.
    The goal is to get viewer participation going and a nice “sign-off” for the show. Well show the answers in our next show!

    What font would you be? Helvetica? Times? Comic Sans?

    Just for fun!

    Thanks for watching. See you next week.

    -Jose Abraham Caballer

  • Good to see the new show come up.

    It will be very useful if you could do more of user interfaces, good practices, design aesthetics, or even font and color suggestions, for various kind of web applications.

  • My favorite font would have to be either Calibri or Myriad Pro font. Great show and look forward to seeing more!

  • Promising show. I look forward to seeing it develop. Branding is a huge topic. Good for you to start a conversation on the topic. There’s also value in using an actual company’s online presence for the topic of analysis. Where would be the best place to post design specific questions?

  • Thank you. You can ask questions here. Also every week we announce the topic for the following week on Wed. Look for the link on the This Week In site. On our show page.
    – Jose Caballer

  • I’m subscribing to this.


  • Thaaaaaaaaaankkkks! Let me know what you would like on the show!

  • @mehulkar Thanks man. Let me know if there are any topics you would like us to cover.

  • @thegroop I have trouble selecting fonts and colors. There are so many options I don’t know what good combinations are. An episode to talk about details like these would be awesome.

  • great hosts, well spoken, no long and winded questions and explanations. Excellent speakers.

  • @ildarius Thank you. Much appreciated. And thank you for watching the show. Let me know what topics you are interested in hearing about. How can I help you?

  • @mehulkar For picking fonts I would read “Stop Stealing Sheep and Learn how Type Works” For color I would use kuler dot adobe dot com. BUT the most important thing is to identify what “attributes” would describe the website you are working on and matching the color and fonts to that. Example if you would describe your site / brand as “fun and energetic” you would not have a blue and black site – likely it would be yellow and orange.

  • @thegroop You’ve named the artists association in los angeles and I know that spec-work is becoming a real problem for web designers. What places can you recommend where you can hire designers at rates which are competitive to crowdsourcing web-sites.

  • @ildarius It is the American Institute of Graphic Arts at AIGA dot org. They have great events that you can attend. BUT what you are saying is going to continue to happen. As a designer here in the US you have to start separating yourself from crowd sourcing by providing more than just the tactical execution. The process that you use will help you separate from the online pack. Would you like a show on this process? And how to increase your value as a freelancer?

  • @thegroop definetly would be very interested in learning more about that

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