Right, continuing on from my previous piece, you have set up your affiliate marketing website, signed up for loads of presuming programs, picked the adverts of websites whose products fall into your niche area and put them on your webpage’s. You have found the keywords for your website, put them into the header that depicts your site, what it does and what it offers. Those are the first 3 elements of SEO finished and you’re ready for the big one, the off site promotion.
To that end, as we left it last time, you have endured the wearisome job of getting your shop logged in hundreds of internet business directories. At least you only need to do it once. But those will only be of interest to the search engines for a quite short while, though they will continue to use them but what Google, Yahoo and the rest really want is to find new links in other places and that entails keeping links fresh. To achieve this you can employ social networks for search engine optimisation use. First, set up an id with Twitter using your site name as full name and Twitter name, or something close if they have been registered. For instance, my affiliate marketing shop is internetfishingshop.com so I have a twitter name of ‘@internetfishing’ and full name ‘Internetfishing Shop’. Find businesses (I just searched on ‘fishing’ which turned up plenty) that fall into your niche market and follow them, and some will follow you in return. And then, at least once a day, tweet a message which includes a link to your website. Something like “Get the greatest XXX products in the world at http:// your site address here” (you must include the http://) and that will create a link which the robots will see and make a note that it is up to date and when they follow it to see your website which will acknowledge that it is still current.
Also, create a Facebook page for your site, and use the Twitter app to link it so that it also shows the Twitter messages and links as well.
Now, since your site is in the field of affiliate marketing, you want some suitable folks to go to it, so join some forums that match with your niche marketplace. Join in some of the chat so that your name gets known. And then, after a while include a thread that you discovered something really fantastic after going to your website and include a link. Also, examine Usenet, though these are dropping from favour but still, create a message with your link in and post it in lots of newsgroups. Somebody may see it, follow it, like it, bookmark it and be a regular visitor. All of this is good, effective search engine optimisation and will target search engine robots and possible buyers equally. But it won’t promote you far up the search engine rankings.
The next element of SEO that is going to make the biggest difference in lifting your affiliate marketing shop up the search engine results table is, of course the trickiest and most labour intensive part of search engine optimisation. It is also the most controversial which is why it is going to take the whole of the third item of this little series of monograms all by itself, but it is the most effective and, if you want your site found by lots of shoppers, it’s the one you need to learn to do correctly.
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