– Web Design – Sink Or Swim: HorsePowerCalculators.net

Aure and Ryan take a look at viewer site HorsePowerCalculators.net and redesign the logo and homepage live on the air. Check out the before and after and let us know what you think! www.horsepowercalculators.net

Web Design All-in-One For Dummies

Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head.

Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more.

  • Getting Started covers planning, defining your target audience, choosing the right software, and more
  • Designing For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphics
  • Building Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systems
  • Web Standards & Testing teaches you how to test and validate so everyone can enjoy your site
  • Publishing & Site Maintenance helps you get your site online and keep it current

Web Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site.

25 Comments+ Add Comment

  • The video is absolutely fantastic! I really enjoyed watching this video thanks for uploading the video

  • It’s a great amazing video. I heartily congratulates to you to implement such new concepts. It’s really very informative video and it taught me many concepts. Thanks for our? co-operation towards its (video) uploading and developing way.

  • WARNING: The Internet may contain traces of nuts

  • Great job guys with this episode. Aure, in a very short amount of time, you did make the home page vastly easier to visually digest. Ryan, I love to hear you speak about breaking down the design and what works. We speak the same “designer lingo” and it’s refreshing to hear your ideas/views. I also do the squint test and the flip test from time to time on my designs.
    There is one major FAIL though. Can you guess it? I’m a little shocked this slipped by you guys who are Senior Level Designers.

  • I’m studying design, and this video inspired me:]] thanks for your work!!!

  • I’ll pm you the link, it may cost you $5 or $10 for the image, but it is on a white bg so you should be able to drop it out pretty easy in photoshop, If you need help with that, you can msg me. As for your conversions, I wasn’t making any assumptions about yours, I was just saying from my exp. Thats great your having such success. If you ever change your nav structure make sure you setup 301 redirects. It will keep your place in search engines as well as avoid broken links.

  • Thanks for your feedback.
    Link me to it and I’ll use it on the site… how’s that ?

    PS: don’t make assumptions about my conversion and bounce rate without seeing my analytics.

    The design launch has had no appreciable affect on our site analytics or sales.
    However the beta of our new product, which is consuming most of my time, has result in a surge of inbound links and over a 30% boost in traffic to that page.

    I love great design… but great design can’t move a bad product

  • Your site should be a good balance of looks and product quality. Use stock photos while you wait for high-res images of your own. Using quality images will give the customer the confidence that your company is quality. I have customers who refuse to purchase images or take their own, and then wonder why their bounce rate is crazy high. Just my opinion, use a png with trans bg in-place of the grey box behind the engine. It breaks the page up too much.

  • Nice video! Check out our channel for lots of Easy Help Zen Cart Video Tutorials. We are adding new ones daily!

  • Nope, I built it myself. Life in a startup is an iterative process. Other things like make your product better sometimes trump things like having your site look amazing. There are other considerations as well. Aure used a good looking engine on his mockup but I can’t sell the idea of performance using a 1 cylinder scooter engine…. so even if the graphic is a lower quality, its resonance with the audience is higher. That being said. There will be other iterations.

  • Slow down and quit interrupting him! Annoying spaz!

  • thanks for watching! I would definitely recommend css sprites as a good way to optimize your site. We can discuss more next time.

  • Thanks for the reply. I am away on vacation and didn’t get a chance to catch this weeks episode, but one for future segments: What are your thoughts on css sprites. Should we use them and are they worth the extra time in trying to optimize your site?


  • Indeed 🙂 @CapitalNoise

  • I really like Jose, but these segments with Aure are just way too cool! Thanks for providing both the analytical aspect as well and the creative design elements of this industry. Keep up the great work!

  • Just looked at their site a week later. Another example of when good design ideas go wrong.
    I’m guessing they hired some kid on craigslist to build it for less than $300… and at the end they got what they paid for.

  • Thanks a ton. Let us know what you would like to see from us in Sink or Swim: we’ll address any and all design questions in this segment!

  • Ha! That’s my nervous excitement kicking in. I’ll tone it down going forward. Thanks for the heads up.

  • Thanks! I don’t think you can find the kind of business discussion that Jose talks about anywhere else. Aure and I are always trying to add in a little bit more design focus, but the planning, business, and client relationship insights Jose gives every week are the most valuable elements of our show for certain.

  • We’ll definitely do more, Aure is incredibly fast at breaking down a site/logo and rebuilding it back up!

  • Yes, much more of this please! It’s an easy and fun way to learn!

  • Yeah I too was honestly a little disappointed at first, because I was expecting more development, design, etc but I stuck with it. And actually I am very happy I did because I learned a great deal about the business aspect of it that I had no clue of before. I knew so little I didn’t even know what I was missing and I’ve come to really enjoy the whole business side of the show, it is highly beneficial. These technical snippets are awesome though and I hope to see more of them.

  • I think like, that guy says like, like, like a lot.

  • let us know what topics you would like us to cover. Thanks for watching.

  • Very nice job. I always enjoy your shows. As a webmaster and freelancer I am always looking for inspiration, and better ways of doing things. Thanks for taking the time.