[Recorded webinar from November 2, 2012.] In the final webinar in our Attribution webinar series, we discuss how marketers can better understand the impact of each campaign and channel using attribution modeling. We dive into the details behind Google’s Attribution Modeling Tool, which enables marketers to quickly and easily build, apply and test how different attribution models affect advertising performance beyond the last click. Join attribution experts Bill Kee and Neil Hoyne as they demonstrate how to use this powerful tool to gain deeper insights into the true drivers of campaign success.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
- Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software’s original creators
- Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
- Examines principles and practices of Web analytics, then shows how to use GA’s reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
- Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.