What is Google Analytics & How can you use it?

Do you want to know what Google Analytics is, why you should be using it and how? Google Analytics of one the most powerful tools that a website owner can have in their toolbox and best of all: it’s FREE. Why is it so powerful? Well there isn’t much point in taking all the steps we talk about in previous posts if you don’t know whether it’s working for you, right? What is Google Analytics? It’s free website tracking that actually provides insight into the performance of your website. This helps you to know what is working, what isn’t and to tailor your website to work better. You don’t have to spend a lot of time analyzing this data, but if you don’t install the code, you don’t have a choice to look back. So get it done and then if you feel like looking back, at least you have the option to. This video talks through and shows you some of how to; Creating a Google Analytics account Connecting it to your website Viewing the data and some of the most important data to watch This is a topic I cover in the advanced section of The Web Works course so I have included the checklist that comes with that lesson as a bonus for this post (you’re welcome). Action Plan Checklist: Check the post for downloads and links that are spoken about in the video Now it’s your turn… Have you discovered anything interesting or surprising through using Google Analytics? What did you do about it? Is there anything confusing about Google Analytics? Let us know in the comments below

Web Analytics: An Hour a Day

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

3 Comments+ Add Comment

  • Nicely done…thanks

  • If it’s something there is an interest in I’d be happy to do one. They appear to be changing things all the time and the new layout was missing the option to create email reports last time I looked which is why I haven’t encouraged anyone to use it yet. I’ll have a look into it, I’m sure you’re not the only one interested in it and thank you for telling me. Jess

  • bummer was hoping for walk through of the newer layout of google analytics