What Is Your Internet Marketing Plan Strategy
Article by Thushyanthan Amirthalingam
If you are marketing online, you will definitely require an internet marketing plan to make your campaigns a success. It is easy to get overwhelmed with the amount of marketing options available online. Stop! Before you even consider dropping out of the online marketing “game”, consider whether you have an action plan for success.
What online marketing options that are available to you? There are a plethora of strategies available. They are roughly broken into 1) social sites and media 2) content marketing and 3) paid advertising.
Two (mostly) free strategies are social media and content marketing. However there is definitely overlap between these areas since you can have paid or “premium” subscriptions to some content marketing sites.
Definitions of Marketing Platforms
Some social media sites include Twitter, Facebook and YouTube. These social media sites are free to join which makes it appealing to internet marketers. Social media sites thrive on being current so your internet marketing plan needs to include the upkeep of your social media profiles. By updating your profile with current information, these social media sites “market” well.
Share your knowledge and know-how online using content marketing platforms. You can write articles, make videos, create press releases and so on. The goal of content sharing is to become a leading expert in the field of knowledge you chose.
The current internet is a collaboration of idea and knowledge sharing. Google, the leading search engine, was designed to index and search through university publications.
Your content that is shared will be indexed by Google and other search engines. Your popularity online depends on many factors including the perception of your authority level.
Paid marketing is the 3rd broad area of marketing online. It is possible to pay for advertising on social and content networks such as Facebook and YouTube! Now that’s something to consider for your internet marketing plan.
What Is Your Marketing Knowledge?
Your internet marketing plan can include more than what was listed above. How familiar are you with the 3 broad areas described above? Are you already an internet marketer? What is your internet marketing plan? Do you have one? Will you begin marketing right away?
Before marketing, you will need to consider many questions. In online marketing, you can easily spend lots of money for very little result. Alternatively, it is also possible to spend a little and make major inroads. Results are determined by the implementation of your internet marketing plan.
Create and flesh out your internet marketing plan and then begin right away to implement it. Once implemented, you will learn and adapt to new strategies. And this is when the magic happens.
Your Internet Marketing Level
The foundation for your internet marketing plan will consider the following:
1. Quantity of online sales.2. Quantity of leads generated online.3. Daily amount of time for internet marketing.
Beginner – Zero to very few sales online. You have generated zero to 10 leads online. Can allot 1-2 hours daily for internet marketing.
Mid-level – You have made some sales online. You have generated fewer than 100 leads online. You can devote 2-3 hours daily for marketing online.
Experienced – Easily making sales online. You are generating 10+ leads daily. You are marketing 4-6 hours daily.
Take the above into consideration when making your internet marketing plan. As with any marketing, online and internet marketing can be a full time effort in time, resources and energy.
Your Internet Marketing Plan Focus
There are 3 broad categories below; choose from them when developing your internet marketing plan. Choose ONLY ONE from each of the categories if you are either a beginner or mid-level marketer. As an experienced marketer, you can comfortably handle two from each category.
Social Media – Facebook, Twitter, Yahoo, Myspace, Blog
Content Marketing – Squidoo, Hub Pages, Articles, Video Content, Blogging
Paid Marketing – PPC Advertising (Google, Yahoo/MSN/Ezines), Facebook PPC…
Paid media advertising is great but will require MINIMUM commitments of at least 0-0 per month. You should consider paid advertising for a minimum of six months.
Best wishes in your internet marketing strategies.
About the Author
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