Why You Want an Internet Marketing Strategy
Article by Mad Marketer
Make no mistake; you do need an internet promotional strategy. Its not enough to just be online and hope that folks will find you. You are not Kevin Costner and your internet site isn’t the Field of Dreams. Just because you built it, doesn’t mean they are going to come. There are billions of sites, and the odds of folks just happening to find yours are remote at best.
You must be online, theres doubtless about that. But way too many businesses make the fatal mistake of thinking that having an internet presence is enough, and it simply isnt. You have to have a concrete, well planned methodology to make going online a genuine asset in your business.
In the movie 300, the namesake band of soldiers manages to keep back a regiment of a quarter million with just their three hundred soldiers. This is strategy at its finest. They knew precisely where they needed to fight and the way to make their numbers an advantage instead of a downside.
This is a very good metaphor for your business as well. You are fighting overwhelming odds, there are at least thousands of other internet sites and companies out there just like yours and if youre going to battle those kinds of odds, you need an internet promotional strategy.
The good news is that the competition, in the main, doesnt have an internet marketing strategy of any type, so when you have one, youll be able to quickly rise above and outside your competition. The other good news is while there are thousands of sites contesting with you; there are millions of clients out there on the lookout for you.
The very first thing you must consider is who are you making an attempt to reach? Who is your perfect customer? This is the foundation that all other online marketing strategy is constructed on, and you cant ignore. You must take a little while to out yourself in the mind of the shopper and figure out what’s you are trying to find.
The next step is to make certain that your internet site is search engine optimized around keywords which will bring folks to you site. SEO is far too big a project to cover in one article, but its the process of ensuring everything in your website is designed to permit the search engines to bring folks to your internet site.
The very next step is ensuring your site is geared towards turning those search engine visitors into shoppers. Its vitally important that you offer them some reason to offer you their email address so you can continue to contact them. This is a crucial but frequently ignored part of a good online advertising strategy.
Once you have got those basics down, you can move on to a more complicated marketing strategy like using pay per click advertising to bring targeted visitor to your internet site. But recall, if your site isnt geared towards giving these people what they desire, then you are going to wasting their time and your cash.
There are complete books of how to use the web effectively from business, but if you follow the online promotional strategy in this article, youll already be far ahead of the competition.
About the Author
For a more hands off approach~For a good strategry~For an example strategy see Clickbank Pirate.