Logo and branding design for Moses Lake and Central Washington small businesses. Logo, color palette, typography, brand guide, business cards, and social templates — all the pieces a new business or rebrand actually needs. Bundled with new website builds or as a standalone project.

Branding vs. just a logo

A logo is the mark. Branding is the system around it — the colors, fonts, voice, photography style, and layout rules that make every sign, social post, business card, and vehicle wrap feel like the same business. A logo alone is fine for a side gig. Once you’re spending money on signage, hiring, or any kind of print, you need the system.

We see this constantly in Moses Lake — a contractor prints 500 yard signs with a sharp logo, then a year later prints truck decals in a slightly different shade of orange and a different font. The business looks inconsistent, and the money spent on the first batch is partly wasted. A brand guide prevents that.

What’s included in a full brand identity

Our branding process

  1. Discovery — 60-minute call. We ask about your customers, your competitors, what you want to be known for, and what you don’t want to be
  2. Mood board — we share three visual directions. You pick one (or describe a hybrid). Locks the aesthetic before any drawing happens
  3. Logo concepts — three concepts in the chosen direction. You pick one, we refine it through two revision rounds
  4. Identity build — once the logo is locked, we build the palette, type pairing, and brand guide around it
  5. Templates — business card, social, email signature, favicon. Delivered as editable files plus the brand guide PDF
  6. Hand-off — 30-minute walkthrough call. We show you how to use the Canva templates and where the print-ready files live

Local proof — Moses Lake clients

We’ve designed logos and full identities for a Moses Lake coffee cart, a Royal City farm, an Ephrata dental practice, and several Tri-Cities restaurants. The studio’s own mark and brand system went through the same process — three concepts, two revisions, then a guide we still use six years later. Most of our branding clients come back when they expand or pivot, which is the test that the system works.

Branding pricing

Logo-only projects run from the low end of our build range. Full brand identity (logo, palette, type, guide, business cards, social templates) is typically bundled into a new website build or quoted as part of a $1,800 to $9,500 project with a 4 to 8 week delivery window. We can scope a standalone branding project for an existing business — get in touch for a quote.

Branding FAQ

Q: Do I need both a logo and full branding?

A: Not always. If you’re a solo operator with a clear niche, a strong logo plus a one-page brand guide is enough. If you’re scaling, opening a second location, or hiring staff, full identity pays back fast — colors and fonts stay consistent across signs, vehicles, uniforms, and social.

Q: How many logo concepts do I get to choose from?

A: Three concepts in the first round. You pick one, we refine it through two rounds of revisions. If none of the three land, we go a different direction at no charge — that’s rare, but it happens.

Q: What file formats do I get?

A: You get the logo in SVG, PNG (transparent), JPG, and PDF. We also include favicon files, social profile variants (square and banner), and a black-and-white version for faxes, stamps, embroidery, and one-color print.

Q: Can you work from an existing logo I already like?

A: Yes. If you have a logo that’s mostly right but needs cleanup, vectorization, or color tightening, we do that as a smaller scoped project. We don’t redesign from scratch if a small fix will do.

Q: Do you design restaurant, contractor, or retail branding specifically?

A: We’ve designed for restaurants, contractors, dental practices, retail, farms, and service businesses across Central Washington. The branding process is the same, but the application surfaces differ — we adjust for menus, vehicle wraps, storefront signs, or social templates based on what your business actually needs.

Gorden Web Design
+1-509-230-4576
223 W 3rd Ave, Moses Lake, WA
Web Design in Moses Lake, WA

Get a Branding Quote

Gorden Web Design & Computer Repair  · 

223 W 3rd Ave, Moses Lake, WA 98837
 ·  (509) 230-4576  ·  Mon-Fri 9:00am-5:00pm